Advertising dollars are precious, especially for startups and small businesses. So where should you invest — Google or Meta (Facebook/Instagram)?
Google Ads
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Best for intent-driven searches (“buy running shoes near me”)
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High conversion rates if targeted correctly
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Costs can rise quickly in competitive industries
Meta Ads
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Great for brand awareness & discovery
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Sophisticated audience targeting (demographics, interests, behaviors)
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Visual storytelling through images & video
Quick Rule of Thumb :
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If people are already searching for your product → Google Ads.
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If you need to build awareness and community → Meta Ads.
Many businesses succeed by using both in tandem.